In the Late 1990s, What Did the Toy Maker Mattel

question 2

Multiple Choice

In the late 1990s, what did the toy maker Mattel do in response to what it perceived were changing consumer needs?

• A) Re-focused its efforts on classic toys, such as Barbie
• B) Tried to become a major player in the computer game market
• C) Entered the retail arena
• D) Tried to acquire more of the game market through lower prices

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Definitions:

Superego

The component of Freud's psychoanalytic theory acting as the moral compass or conscience within the personality.

Freud

Sigmund Freud, from Austria and a pioneering neurologist, created psychoanalysis as a dialogue-based treatment method for mental health conditions.

Unconscious

Relating to the part of the mind that is inaccessible to conscious thought but that affects behavior and emotions.

Memory

The cognitive process involving encoding, storing, and retrieving information, allowing individuals to retain and recall past experiences.