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Compare and Contrast Normative and Information Influence

question 21

Essay

Compare and contrast normative and information influence.


Definitions:

Compliance

The act of agreeing with or obeying a request, command, or set of standards.

Reference Groups

Social groups that individuals compare themselves to for the purpose of evaluating their own behaviors, attitudes, and beliefs.

Behavioural Change

A modification in an individual's actions, attitudes, or behaviors due to various factors like intervention or therapy.

Social Change

Transformations over time in societal structures, norms, and values, often driven by cultural, economic, and political factors.

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