Which of the Following Justifications for the Study of Persuasion

question 330

Multiple Choice

Which of the following justifications for the study of persuasion do Gass & Seiter identify as most compelling?

• A) Social influence is an interdisciplinary area of scholarly inquiry
• B) Influence is generally manipulative
• C) Persuasion is the cornerstone of many positive, pro-social activities
• D) To be well paid in the "people professions," one must be able to influence others

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Definitions:

Advertising Program

An advertising program is a comprehensive plan that outlines the marketing and communication strategies, including media channels and creative concepts, used to achieve advertising objectives.

Fear Appeal

A marketing strategy that uses the element of fear to motivate the audience to take a certain action or adopt a specific behavior.

Tune Out

The act of ignoring or choosing not to engage with a message, advertisement, or piece of content.

Viewing by Children

Viewing by children pertains to monitoring and managing the content accessible to children on television, the internet, and other digital platforms to ensure it is appropriate for their age group.