Petty and Cacioppo's ELM Postulates That There Are two Routes

question 317

Multiple Choice

Petty and Cacioppo's ELM postulates that there are two routes to persuasion:

• A) a pure route, and a borderline route
• B) an ethical route, and an unethical route
• C) self-persuasion and other persuasion
• D) a central route, and a peripheral route

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Definitions:

Flexible Budgets

Budgets that adjust or flex based on changes in the level of activity or volume.

Service Organisations

Service Organisations are businesses that provide intangible products or services to consumers, relying heavily on human capital and expertise.

Overhead Costs

Refers to the ongoing business expenses not directly attributed to creating a product or service.

Sales Price Variance

The difference between the actual price at which goods are sold and their expected selling price.