Whether a Particular Brand Is Considered Cool, Nerdy, Elegant, Sexy

question 245

Multiple Choice

Whether a particular brand is considered cool, nerdy, elegant, sexy, or fun refers to

• A) brand awareness
• B) brand loyalty
• C) brand personality
• D) brand ethos

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Definitions:

Balance of Probabilities

A standard of proof in civil trials requiring that a case is more likely to be true than not, essentially over 50% likelihood.

Criminal Matter

A legal issue or case involving violations of public law and the commission of acts that are prohibited and punishable by the state.

Jury

A group of citizens selected according to law, who are sworn to inquire into matters of fact and deliver a verdict based on the evidence presented in a court trial.

Plaintiff

The party who initiates a lawsuit in a court of law against another party, the defendant, seeking legal remedy.