Credibility Tends to Exert a greater Influence on Receivers When

question 344

Multiple Choice

Credibility tends to exert a greater influence on receivers when

• A) receiver involvement is high
• B) receiver involvement is moderate
• C) receiver involvement is low
• D) the topic or issue is important to receivers.

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Definitions:

Classical Conditioning

A teaching process in which two stimuli are repetitively paired; a response first initiated by the second stimulus eventually becomes initiated by the first stimulus alone.

Tone

In linguistics, the quality of a sound, especially in speech, that expresses a particular meaning or emotion; in music, the specific quality or pitch of a sound.

Airpuff

A burst of air directed towards a specific target, often used in psychological experiments to study blink reflexes or other sensory responses.

Extinction

In the field of behavioral psychology, the phenomenon where a learned response gradually becomes less frequent and ultimately vanishes because the previously associated stimulus is not presented alongside the original, unconditioned stimulus anymore.