The Direct Effects Model of Immediacy Argues That

question 381

Multiple Choice

The Direct Effects Model of Immediacy argues that

• A) immediacy leads to decreased persuasion.
• B) immediacy leads to increased persuasion.
• C) there is a curvilinear relationship between immediacy and persuasion.
• D) there is no relationship between persuasion and immediacy.

---

Definitions:

Target Pricing

A pricing strategy where the selling price is determined based on the desired profit margin and the cost to manufacture or buy the product.

Cost-Oriented Pricing

A pricing strategy that determines the selling price based on the cost of the product plus a markup.

Production

The process of creating goods or services, involving tasks such as design, raw material procurement, manufacturing, and quality control.

Consumer Tastes

Preferences and inclinations of consumers in terms of what they like, desire, or find appealing.