Gass & Seiter's View of Using Subliminal Messages to Persuade

question 138

Multiple Choice

Gass & Seiter's view of using subliminal messages to persuade is that

• A) subliminal messages are effective, but they are highly unethical.
• B) subliminal messages are ineffective, so from an ethical standpoint, they are irrelevant.
• C) product planting is ethical, but subliminal persuasion is not.
• D) subliminal persuasion should be regulated by the government, not by the private sector.

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Definitions:

Written Statement

A documented declaration or assertion made by an individual, often sworn to be true, and used as evidence in legal proceedings.

Allegation

A claim or assertion that someone has done something illegal or wrong, typically made without proof.

Clear

Transparent or easy to understand; not clouded or obscured.

Concise

Concise refers to providing a lot of information clearly and in a few words; brief but comprehensive.