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According to Gladwell's concept of Tipping Points, a product or idea can't take off unless it has inherent appeal. This is known as
Language
A system of symbols and rules used for communication, consisting of written, spoken, or gestural components that convey meaning.
Symbols
Objects, characters, figures, or colors used to represent abstract concepts or ideas, often with significant meaning within a cultural context.
Morpheme
The smallest grammatical unit in a language, incapable of further division without altering or destroying its meaning.
Meaning
The significance or understanding attached to symbols, words, or phrases.
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