A Problem with Many physiological Measures of Attitude, Such as GSR

question 102

Multiple Choice

A problem with many physiological measures of attitude, such as GSR, EMG, and ERP is that they

• A) cannot overcome social desirability bias or acquiescence bias
• B) are bidirectional indicators, and may signal positive or negative reactions
• C) can only measure negative attitudes or unfavorable reactions to things
• D) can only measure positive attitudes, or favorable reactions to things

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Definitions:

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Depreciation

The method of allocating the cost of a tangible asset over its useful life.

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Documents that detail the financial health and performance of a business, including balance sheets, income statements, and cash flow statements.