Persuaders Who Target Particular "Niche" Groups, Such as Soccer Moms

question 354

Multiple Choice

Persuaders who target particular "niche" groups, such as soccer moms, Nascar dads, affluent gays, or Hispanic teens, are using

• A) focus groups.
• B) segmentation.
• C) telemarketing.
• D) polling.

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Definitions:

Primary Control

The effort to change the external world to fit one's needs or desires.

Secondary Control

A coping mechanism that involves adjusting one's own attitudes, goals, or emotions in situations where primary control is not possible.

Facial Expressions

Visible changes in the face that convey an individual's emotional state, intentions, or social communications.

Paul Ekman

A psychologist known for his research on the relationship between emotions and facial expressions, particularly in identifying universal emotions.