Examlex
For the principle of scarcity to be an effective persuasive strategy, it must succeed in creating ________________ in the persuadee.
Power
The ability or capacity to influence or control the behavior of others, the course of events, or the distribution of resources.
Lower Status Rank
A position in a social hierarchy that has less prestige, authority, or influence than higher-ranked positions.
Provide Less Value
The act or process of delivering products, services, or outcomes that are perceived to be of lower benefit or importance compared to expectations or alternatives.
Group
A collection of individuals who interact with one another, share similar characteristics, and collectively have a sense of unity.
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