Biff Has Just Seen an Ad in the Paper for a New

question 351

Multiple Choice

Biff has just seen an ad in the paper for a new Nissan pickup truck for $15,000. He hurries to his local dealership but is disappointed to learn that the truck is already been sold. "Don't worry," the salesman tells him, "I can make you a terrific deal on a similar truck for only a few dollars more per month." Which of the following tactics is the salesman using?

• A) lowball
• B) disrupt then reframe
• C) door in the face
• D) bait and switch

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Definitions:

Marshaling Resources

The act of gathering, organizing, and deploying resources (human, financial, material) effectively to achieve specific objectives.

Bootstrapping

A self-funding approach where entrepreneurs start and grow their businesses using personal finances or the operating revenues of the new company.

Random Activities

Activities that occur without a definite aim, reason, or pattern.

Short-term Relationship

A relationship expected or designed to last for only a limited period of time.