Which Advertising Strategy Utilizes a Norm Violation to Break Through

question 136

Multiple Choice

Which advertising strategy utilizes a norm violation to break through media clutter?

• A) product placement
• B) ingratiation
• C) shock advertising
• D) social modeling

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Definitions:

World Wide Web

A system of interlinked hypertext documents and resources, accessible over the Internet, enabling people to search, view, and interact with online information.

Microcomputer

A small, single-user computer based on a microprocessor. In modern terms, it often refers to personal computers or desktops.

Media Conglomerates

Large corporations that own a wide variety of media companies across different types of media outlets, including television, radio, publishing, and the internet.

New Media

New Media encompasses digital forms of communication and content delivery, including the Internet, social media, and other digital technologies that have emerged since the late 20th century.