GoDaddycom's 2013 Superbowl Commercial Featured a Computer Geek and a Gorgeous

question 166

Multiple Choice

GoDaddy.com's 2013 Superbowl commercial featured a computer geek and a gorgeous supermodel sharing a long, slow, wet kiss. The commercial is an example of

• A) niche marketing
• B) below the line advertising
• C) culture jamming
• D) anti-ads or subvertising
• E) shock advertising

---

Definitions:

Useful Life

The period over which an asset is expected to be usable by an entity for its intended purpose.

Valuation Consolidation

The process of combining the financial statements of separate subsidiaries or entities within a group to present as one entity for the purpose of valuation.

Inventory

Goods and materials that a business holds for the ultimate goal of resale or processing in the production process.