Hearing a Catchy Song Repeatedly, Like "Jerk It Out" by Caesars

question 364

Multiple Choice

Hearing a catchy song repeatedly, like "Jerk It Out" by Caesars, which was featured in several Apple commercials, makes consumers like the song even more. This is known as

• A) placebo effect
• B) mnemonic device
• C) habituation
• D) the mere exposure effect

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Definitions:

Contribution Format

A type of income statement that categorizes costs as variable or fixed and computes a contribution margin.

Common Fixed Expenses

Expenses that do not vary with the level of production or sales, shared across different segments of a business, such as rent for the corporate office.

Sales Mix

The relative proportions in which a company’s products are sold. Sales mix is computed by expressing the sales of each product as a percentage of total sales.

High-margin Items

Products or services that generate a significantly higher percentage of profit compared to their cost of production or acquisition.