Gass & Seiter's View of Using Subliminal Messages to Persuade

question 138

Multiple Choice

Gass & Seiter's view of using subliminal messages to persuade is that

• A) subliminal messages are effective, but they are highly unethical.
• B) subliminal messages are ineffective, so from an ethical standpoint, they are irrelevant.
• C) product planting is ethical, but subliminal persuasion is not.
• D) subliminal persuasion should be regulated by the government, not by the private sector.

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Definitions:

Binary Search Algorithm

An efficient algorithm for finding an item from a sorted list of items, working by repeatedly dividing in half the portion of the list that could contain the item.

Base Case

The condition that allows a recursive algorithm to stop, ensuring that the recursion doesn’t continue indefinitely.

Recursive Method

A method in programming that calls itself in order to solve a problem by breaking it down into smaller, more manageable parts.

Power of X

Refers to a mathematical operation where a number (X) is raised to the power of another number, indicating multiplication of X by itself a certain number of times.