Which of the Following Is True of Google's Discounting Scheme

question 66

Multiple Choice

Which of the following is true of Google's discounting scheme for advertisers?

• A) Advertisers get incremental ten percent discounts on their original CPC for every thousand clicks.
• B) Advertisers pay the average CPC of those ads that are ranked below their ads.
• C) Advertisers pay only ninety percent of their original CPC rate for every thousand clicks.
• D) Advertisers pay one cent more than the minimum needed to retain an ad's position on a page.
• E) Advertisers pay the equivalent of the CPC bid by the worst performing ads, taken in a reverse sequence.

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Definitions:

Trace Conditioning

Trace conditioning is a type of classical conditioning where the unconditioned stimulus (UCS) and conditioned stimulus (CS) are presented separately with an interval of time between them, requiring the subject to maintain a memory of the CS to associate it with the UCS.

Delayed Conditioning

A classical conditioning paradigm where there is a time gap between the presentation of the conditioned stimulus and the unconditioned stimulus.

Temporal Conditioning

A form of classical conditioning in which the timing of the presentation of the unconditioned stimulus serves as the conditioned stimulus, leading to anticipation of an event at specific intervals.

Conditioned Stimulus (CS)

A stimulus that becomes able to elicit a learned response as a result of being paired with an unconditioned stimulus.