Nearly 30 Percent of Google's Revenues Come from Running Ads

question 10

Multiple Choice

Nearly 30 percent of Google's revenues come from running ads on:

• A) the Android platform.
• B) its organic search pages.
• C) third-party Web sites.
• D) competing search engines.
• E) built-in toolbars.

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Definitions:

Utility Functions

These are equations that quantify the happiness or satisfaction a consumer receives from consuming various goods and services.

Marginal Rate of Substitution

The rate at which a consumer is willing to give up one good in exchange for an additional unit of another good, while keeping utility constant.

Wheat

A cereal grain, originally from the Levant region of the Near East but now cultivated worldwide, which is a staple food in many parts of the world.

Milk

A nutrient-rich liquid food produced in the mammary glands of mammals, commonly consumed by humans as a beverage or used in the production of various dairy products.