Which of the Following Statements Holds True for the Term

question 90

Multiple Choice

Which of the following statements holds true for the term cost-per-click?

• A) It refers to the ad rates quoted in cost-per-thousand impressions.
• B) It refers to the number of users who clicked an ad divided by the number of times the ad was delivered.
• C) It refers to the maximum amount of money an advertiser is willing to pay for each click on their ad.
• D) It refers to the cost an advertiser is willing to bear for a particular amount of time a surfer spends on an ad.
• E) It refers to the number of customers joining a particular social networking Web site.

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Definitions:

Professional Selling

The sale of products or services in a business-to-business context, often involving skilled salespeople and complex selling processes.

Prospect

A potential customer or client who has been identified as having the interest and ability to purchase a product or service.

Trial Close

A sales technique involving asking a prospect a question that assumes they are ready to make a purchase decision, used to assess readiness to buy.

Experienced Salespeople

Individuals who have a significant amount of knowledge and skills acquired through years of working in sales positions, enabling them to effectively understand and meet customer needs.