Which of the Following Formulas Is Used by Google to Determine

question 88

Multiple Choice

Which of the following formulas is used by Google to determine the rank order of sponsored links appearing on its search results pages?

• A) Ad rank = Minimum CPC  Click-through rate
• B) Ad rank = Cost-per-thousand impressions  Number of impressions
• C) Ad rank = Maximum CTR  Number of impressions
• D) Ad rank = Churn rate  Average cost-per-click
• E) Ad rank = Maximum CPC  Quality score

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Definitions:

Cash Budget

A forecast of cash inflows and outflows over a specified period, used for cash flow management.

Budgeted Disbursements

Projected cash outflows or expenditures planned by a business for a specific period, used in cash flow management.

Desired Balance

The target balance that an individual or organization aims to achieve in their financial account or budget.

Budgeted Receipts

The anticipated revenues or income expected to be received within a specified budget period.