Which of the Following Measures Can Advertisers Take to Prevent

question 103

Multiple Choice

Which of the following measures can advertisers take to prevent embarrassment through content adjacency issues?

• A) Using negative keywords
• B) Turning off the "comments" feature on Web sites
• C) Migrating to contextual advertising
• D) Switching over to graphical ads and interstitials
• E) Using collaborative filtering software

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Definitions:

Face Validity

The extent to which a test or measure appears to be valid on the surface, based on subjective judgment.

Concurrent Validity

The degree to which the results of a particular test correlate with those of a previously established test or measure, assessed at the same time.

Discriminant Validity

The extent to which a measure does not correlate with other variables from which it is theoretically supposed to differ.

Interval Scale

A scale of measurement in which the intervals between numbers on the scale are all equal in size.