Data Mining Is Leveraged by Firms to Determine Which Products

question 74

Multiple Choice

Data mining is leveraged by firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:

• A) market basket analysis.
• B) collaborative filtering.
• C) customer churn.
• D) customer segmentation.
• E) vertical integration.

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Definitions:

Employee Exchange Program

A program allowing employees to work at a different branch, department, or affiliated company temporarily to gain diverse experience.

Onboarding

The process of integrating a new employee into an organization, including orientation and training, to help them acclimate to their new role and the company culture.

Corrective Discipline

A method used by employers to address and correct an employee's inappropriate behavior or performance issues through a structured process.

Organizational Stability

The ability of an organization to maintain continuous operations and strategies despite challenges or changes in the external environment.