_____ Is the Term Used to Describe Raw Facts and Figures

question 55

Multiple Choice

_____ is the term used to describe raw facts and figures.

• A) information
• B) knowledge
• C) analytics
• D) data
• E) intelligence

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Definitions:

Retailer-Sponsored Cooperative

A group of retailers that pool their resources to gain efficiencies and leverage in purchasing or marketing.

Target Market Coverage

The extent to which a company aims to reach its potential market through its marketing efforts and distribution channels.

Distribution Density

The measure of how widely and closely a product or service is distributed and available to consumers within a market.

Geographical Area

A specific physical region or space defined by natural or artificial boundaries.