What Are Data Warehouses and Data Marts? What Is Their

question 19

Essay

What are data warehouses and data marts? What is their significance in terms of data organization?

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Definitions:

Intensive Distribution

A strategy where a company aims to distribute its products as widely as possible, making them available at many outlets.

Selective Distribution

A distribution strategy where a product is sold at a limited number of outlets, to control availability and maintain the product's high-end image.

Exclusive Distribution

A distribution strategy where a supplier grants only one retailer or distributor the rights to sell a product within a particular geographic area.

Distribution Density

A measure of the number of locations or outlets a product is available in, within a specific area.