Which of the Following Is True About Advertising and Facebook

question 57

Multiple Choice

Which of the following is true about advertising and Facebook?

• A) Facebook sells banner advertisements to the online community.
• B) Google serves three times more display ads online than Facebook.
• C) Facebook ads do not engage consumers to comment on content or RSVP to an event.
• D) Facebook executives argue that people remember ads better and are more likely to make purchases when their friends endorse products.
• E) Facebook users can endorse products by clicking on the "like" button, but they cannot turn off firm messages if they "unlike" a firm.

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Definitions:

Self-disclosure

The act of revealing personal information to others that is not readily known by them, which can deepen relationships and build trust.

Feedback

Information provided regarding aspects of one’s performance or understanding, intended to improve or guide future efforts.

Appropriate Sharing

The act of distributing or exchanging information, resources, or responsibilities in a manner considered suitable or relevant in a specific context.

360-degree Feedback

A performance appraisal method that involves collecting feedback about an employee from their supervisors, peers, subordinates, and sometimes clients.