CPM Refers To

question 60

Multiple Choice

CPM refers to:

• A) each instance of an advertisement being viewed by a user.
• B) cost per thousand impressions.
• C) a concept where advertisers do not pay unless someone clicks on their ad.
• D) the maximum amount of money advertisers are willing to pay for each click on their ads.
• E) the number of users who clicked an ad divided by the number of times the ad was delivered.

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Definitions:

Understocking

A situation where inventory levels are too low, leading to potential lost sales and dissatisfaction among customers.

Customer Service Level

A measure of the quality of service provided to customers, often reflecting the ability to meet customer needs and resolve issues.

Stockout

A situation that occurs when an item is not in stock and unavailable for sale or use, often leading to lost sales or customer dissatisfaction.

Lost Sale

A potential sale that is not realized, often due to stockouts or inability to meet customer demand.