Examlex
It has been said that the second phase of the Internet is about putting information online and giving people a way to find it.
Jobs to Be Done
A framework that focuses on understanding and fulfilling the specific needs or jobs customers are trying to accomplish with a product or service.
Emotional Needs
Fundamental human desires for emotional fulfillment, such as belonging, love, and self-esteem, that brands can address in their offerings.
User Innovations
Innovations created by users rather than manufacturers, often based on personal need, which can influence or lead to new product developments.
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