With the Beacon Effort, Facebook Hoped To

question 65

Multiple Choice

With the Beacon effort, Facebook hoped to:

• A) identify the most frugal users and get them to spend more shopping online.
• B) improve the accuracy of its targeting algorithm to match users with appropriate ads.
• C) grab consumer activity at points of purchase to post to a user's profile via News Feeds.
• D) avoid the problems of content adjacency and user attention in order to promote advertising.
• E) improve the interconnectivity between firms of similar businesses.

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Definitions:

In-depth Interview

A qualitative research method that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation.

Trained Moderator

is an individual skilled in leading group discussions or focus groups, ensuring that the conversation stays on topic and gathers useful insights from participants.

Primary Data

Data collected firsthand for a specific research purpose, through methods such as surveys, interviews, or experiments.

Syndicated Data

Data available for a fee from commercial research firms such as Information Resources Inc. (IRI), National Purchase Diary Panel, and Nielsen.