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With the Beacon effort, Facebook hoped to:
Basic Accounting Equation
Assets equal liabilities plus equity; the foundational equation in accounting expressing the principle of balance in a firm's financial position.
Owner's Equity
The remaining value of a company's assets after all liabilities have been subtracted, indicating the stake of ownership in the enterprise.
Assets
Economic resources or owned valuables that are expected to provide future benefits to a business.
Liabilities
Economic obligations or debts that an entity is required to pay to another party.
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