Examlex
With the Beacon effort, Facebook hoped to:
In-depth Interview
A qualitative research method that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation.
Trained Moderator
is an individual skilled in leading group discussions or focus groups, ensuring that the conversation stays on topic and gathers useful insights from participants.
Primary Data
Data collected firsthand for a specific research purpose, through methods such as surveys, interviews, or experiments.
Syndicated Data
Data available for a fee from commercial research firms such as Information Resources Inc. (IRI), National Purchase Diary Panel, and Nielsen.
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