With the Beacon Effort, Facebook Hoped To

question 65

Multiple Choice

With the Beacon effort, Facebook hoped to:

• A) identify the most frugal users and get them to spend more shopping online.
• B) improve the accuracy of its targeting algorithm to match users with appropriate ads.
• C) grab consumer activity at points of purchase to post to a user's profile via News Feeds.
• D) avoid the problems of content adjacency and user attention in order to promote advertising.
• E) improve the interconnectivity between firms of similar businesses.

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Definitions:

Basic Accounting Equation

Assets equal liabilities plus equity; the foundational equation in accounting expressing the principle of balance in a firm's financial position.

Owner's Equity

The remaining value of a company's assets after all liabilities have been subtracted, indicating the stake of ownership in the enterprise.

Assets

Economic resources or owned valuables that are expected to provide future benefits to a business.

Liabilities

Economic obligations or debts that an entity is required to pay to another party.