Which of the Following Is True About Advertising and Facebook

question 57

Multiple Choice

Which of the following is true about advertising and Facebook?

• A) Facebook sells banner advertisements to the online community.
• B) Google serves three times more display ads online than Facebook.
• C) Facebook ads do not engage consumers to comment on content or RSVP to an event.
• D) Facebook executives argue that people remember ads better and are more likely to make purchases when their friends endorse products.
• E) Facebook users can endorse products by clicking on the "like" button, but they cannot turn off firm messages if they "unlike" a firm.

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Definitions:

Activity-Based Management Method

The activity-based management method is a technique that uses detailed information about activities and their costs to manage and improve business processes.

Support Department Costs

Expenses incurred by the service departments that assist other internal departments rather than directly producing a product or service.

Allocate Overhead Costs

The process of assigning indirect costs to products, services, or business units based on relevant allocation bases.

Production Departments

Sections within a manufacturing facility where the actual production or assembly of goods takes place.