The Process of Tracking and Responding to Online Mentions of a Product

question 107

Multiple Choice

The process of tracking and responding to online mentions of a product, organization, or individual is known as:

• A) astroturfing.
• B) public relations marketing.
• C) public profile doctoring.
• D) online reputation management.
• E) image maintenance service.

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Definitions:

American Citizenship

The status of being a citizen of the United States, entitling one to rights, privileges, and duties under the U.S. Constitution and laws.

Puerto Ricans

Refers to the people from Puerto Rico or of Puerto Rican descent.

Eugene Debs

An American socialist, political activist, and trade unionist, known for his leadership in the labor movement and founding the Industrial Workers of the World.

Constitution

A set of fundamental principles or established precedents according to which a state or other organization is governed.