The Process of Tracking and Responding to Online Mentions of a Product

question 107

Multiple Choice

The process of tracking and responding to online mentions of a product, organization, or individual is known as:

• A) astroturfing.
• B) public relations marketing.
• C) public profile doctoring.
• D) online reputation management.
• E) image maintenance service.

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Definitions:

Clinical Psychologists

Mental health professionals with advanced degrees who diagnose and provide treatment for a wide range of psychological disorders and mental health issues.

Empirical Research

The collection of data through observation and experimentation to gain knowledge.

Anecdotal Evidence

Information derived from personal accounts, stories, or testimonials rather than from systematic scientific evaluations, often subject to bias.

Experimenter Bias

A process where the scientists performing the research influence the results, either intentionally or unintentionally, to achieve a certain outcome.