American Express, a Credit Card Firm, Provides Services to Consumers

question 37

Multiple Choice

American Express, a credit card firm, provides services to consumers that include plastic cards, individual accounts, and phone-based customer service. It also provides merchants with services, such as terminals for authorizing transactions and procedures for submitting charges. Based on the above facts, American Express is said to be in a _____ market.

• A) monopolistic
• B) niche
• C) captive
• D) two-sided
• E) contestable

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