Alpha Systems, a Market Leader in High-End Video Games, Has

question 72

Multiple Choice

Alpha Systems, a market leader in high-end video games, has designed its products such that it is difficult for the consumers to migrate to a rival. Which of the following is true about this scenario?

• A) Alpha Systems will have low switching costs.
• B) Alpha Systems has focused on creating customers who are "butterflies."
• C) Alpha Systems has created customers who are "barnacles."
• D) Alpha Systems is likely to reduce its staying power in this market.
• E) Alpha Systems has focused on reducing "friction" for its end users.

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Definitions:

Lewis and Clark

Two explorers, Meriwether Lewis and William Clark, who led an expedition from 1804 to 1806 across the Western United States to explore lands acquired in the Louisiana Purchase.

Shoshone Indian

A member of a Native American tribe originally located in the western United States, known for their hunter-gatherer culture.

Pacific Ocean

The largest and deepest of the world's oceans, located between the Americas to the east and Asia and Australia to the west.

Transitional Expression

Phrases or words used to link different ideas together smoothly, indicating a transition in thought within a piece of writing.