Windows OS, the IPhone, the Wii, and Facebook's Application Programming

question 59

Multiple Choice

Windows OS, the iPhone, the Wii, and Facebook's application programming interfaces allow for the development and integration of complementary goods by third parties. Based on this evidence, all these products or services are said to be _____.

• A) pure plays
• B) coopetitors
• C) adaptors
• D) platforms
• E) venture capitalists

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Definitions:

Diversification

A risk management strategy that involves adding a wide range of investments, products, or markets to a portfolio or business model.

Market Development

Strategies aimed at finding new markets or expanding existing markets for a product or service to increase sales and market share.

Product Development

The process of bringing a new product or service to market, from the initial idea through design, manufacturing, and marketing.

Product Life Cycle

Describes the progression of a product through different market phases, including its launch, rapid growth, saturation, and eventual phase-out.