With the Help of Examples Explain How Firms Have Used

question 18

Essay

With the help of examples explain how firms have used the strategies of (i) alliances and partnerships, and (ii) leveraging distribution channels, for competing in markets where network effects are present.

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Definitions:

Group Discussion

A form of communicative interaction where a small group of people engage in dialogue to exchange ideas, solve problems, or make decisions.

Decision Making

Choosing one alternative from the various alternative solutions that can be pursued.

Servant Leader

One who serves group members by working on their behalf to help them achieve their goals, not the leader’s goals.

Franchise Operators

Individuals or entities that are granted the right to do business under the brand and systems of an established company.