The Practice of Windowing Involves

question 50

Multiple Choice

The practice of windowing involves:

• A) making content available to a distribution channel for a specified time period under a different revenue model.
• B) scheduling movies to be streamed online at primetime periods to pull in more revenue from advertising.
• C) relaying advertisements for limited time periods during online movie steaming, as opposed to frequent ad breaks.
• D) delaying the sending of DVDs to customers until 28 days after titles go on sale.
• E) streaming movies to customers' computers beforehand and then relaying them on television.

---

Definitions:

Information Search

The process that consumers undertake to gather and evaluate information about products and services that will satisfy a need or want.

Product Knowledge

Understanding and information regarding a product’s features, benefits, usage, and application.

Evoked Set

The group of brands or products an individual considers as options in a purchase decision.

Inept Set

A group of products or brands a consumer is aware of but deliberately chooses to avoid.