One of the Benefits of Disintermediation in the Video Industry

question 62

Multiple Choice

One of the benefits of disintermediation in the video industry is that:

• A) studios get to retain all the money generated through new windows.
• B) movie rental firms such as Netflix can exercise greater bargaining power while negotiating streaming rights.
• C) customers have a wider choice of services to choose from and at reduced subscription costs.
• D) video rental firms have opportunities to replace studios in their interface with customers.
• E) it creates equal opportunities for small firms to conduct business within studio distribution channels.

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Definitions:

Extinction

In psychology, the gradual weakening and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of time without exposure to the conditioned stimulus.

Classical Conditioning

The process of acquiring knowledge by associating a naturally existing stimulus with one from the environment.

Extinction Procedure

A process in behavioral psychology that involves the gradual diminishment of a conditioned response by ceasing to pair the conditioned stimulus with the unconditioned stimulus.