Netflix DVD-By-Mail Differs from Netflix Stream, in That Netflix DVD-By-Mail

question 5

Multiple Choice

Netflix DVD-by-mail differs from Netflix stream, in that Netflix DVD-by-mail:

• A) is expensive to replicate infrastructure regionally.
• B) has numerous competitors with different models.
• C) is more appealing for new entrants.
• D) allows for unlimited monthly subscription to all content.
• E) provides opportunities for new content and revenue models.

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Definitions:

Descriptive Norm

Social norms that describe what is typically done in a given context, influencing individuals' behavior by providing information about what is considered normal or typical behavior.

Consistency Motive

The desire to maintain uniformity in one's attitudes, beliefs, and behaviors over time.

Affiliation Goal

An individual's aim to build, maintain, or restore positive relationships with others.

Descriptive Norm

A norm that characterizes the typical behavior of a group, acting as a guide to expected behaviors in specific situations.