A Strong Brand Can Be an Exceptionally Powerful Resource for Competitive

question 65

Multiple Choice

A strong brand can be an exceptionally powerful resource for competitive advantage by proxying _____ and inspiring _____.

• A) strategy; innovation
• B) quantity; performance
• C) marketing; respect
• D) quality; trust
• E) investment; profits

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Definitions:

Orchestra Member

An individual who plays an instrument as part of an orchestra, contributing to the collective performance of musical compositions.

Cognitive Theory

A theoretical perspective based on the premise that an individual’s mental activities (perception, memory, and reasoning) are important determinants of behavior.

Cognitive Processes

The mental activities of an individual, including perception, memory, reasoning, problem-solving, and decision-making.

Behavioral Responses

Actions or reactions of an individual in response to external or internal stimuli.