Apple's Dominance of Smartphone and Tablet Markets Has Allowed the Firm

question 39

Multiple Choice

Apple's dominance of smartphone and tablet markets has allowed the firm to lock up 60 percent of the world's supply of advanced touch-screen displays, and to do so with better pricing than would be available to smaller rivals. This is an example of:

• A) network externalities that make Apple valuable.
• B) high switching costs for suppliers.
• C) a complex tech product establishing itself as a killer brand.
• D) a growing firm gaining bargaining power with its suppliers or buyers.
• E) low search costs associated with a famous brand.

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Definitions:

Widowhood

The state or period of being a widow or widower, which involves adjusting to life after the death of a spouse.

Trauma

A deeply distressing or disturbing experience, which can lead to emotional, psychological, or physical distress.

Never-marrieds

Individuals who have never undergone a marital ceremony or registered a marriage legally.

Substitute Marriage

A long-term commitment between two people who don’t plan to marry.