Examlex
_____ exist when consumers incur an expense to move from one product or service to another.
Special Benefits
Privileges or advantages provided to individuals or groups under specific conditions or circumstances.
Cognitive Dissonance
A psychological discomfort experienced when holding two or more conflicting beliefs, ideas, or values.
Festinger And Carlsmith
Festinger and Carlsmith refer to the researchers involved in a classic 1959 psychological experiment demonstrating cognitive dissonance, where individuals experienced discomfort resulting from holding conflicting beliefs.
Ethical Person
An individual who consistently displays honesty, fairness, and consideration for others in their decisions and behaviors.
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