The Ability to Track Customers, Analyze Campaign Results, and Modify

question 34

Multiple Choice

The ability to track customers, analyze campaign results, and modify tactics are the distinct advantages offered by _____ to the field of marketing.

• A) the Web
• B) print media
• C) television
• D) radio
• E) outdoor advertising

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Definitions:

Research Guides

Compiled resources and materials designed to assist in conducting research, particularly useful in academic and legal research settings.

Georgetown University

A prestigious private research university located in Washington, D.C., known for its strong programs in international relations, law, and political science.

Primary Sources

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U.S. House of Representatives

One of the two chambers of the United States Congress, responsible for creating and passing federal legislation, consisting of representatives from each U.S. state, apportioned according to population.