Firms Are Increasingly Shifting Spending from the Web to Other

question 10

True/False

Firms are increasingly shifting spending from the Web to other media such as print, radio, and television as these are often easier to track and analyze.

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Definitions:

Derived Demand

A demand for a commodity, service, etc., that is a consequence of the demand for something else.

Proposals

Formal offers or plans submitted for evaluation or consideration to undertake a project or relationship.

Web Portal

A website that provides access to a variety of services and information, acting as a gateway on the Internet.

Internet Site

A location on the World Wide Web, identified by a specific URL, where information or services are provided.