The Ability to Track Customers, Analyze Campaign Results, and Modify

question 34

Multiple Choice

The ability to track customers, analyze campaign results, and modify tactics are the distinct advantages offered by _____ to the field of marketing.

• A) the Web
• B) print media
• C) television
• D) radio
• E) outdoor advertising

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Definitions:

Fixed Amount

A specific sum of money that does not change over time or with use, often referring to payments or charges.

Payable

Refers to an amount of money that is owed and should be paid, often within a specific period of time.

Clarity

The quality of being easily understood or free from ambiguity.

Order Instrument

A negotiable instrument that is payable “to the order of an identified person” or “to an identified person or order.”