While Sony and Microsoft Focused on the Graphics and Raw

question 13

Multiple Choice

While Sony and Microsoft focused on the graphics and raw processing power favored by hard-core male gamers, Nintendo chose to develop a machine to appeal to families, women, and age groups that normally shunned violent games. The strategy adopted by Nintendo in this example is the _____ strategy.

• A) straddling
• B) customer engagement
• C) Blue Ocean
• D) mass customization
• E) convergence

---

Definitions:

Migration Behavior

The patterns or tendencies of individuals or groups to move from one location to another, often in search of better living conditions.

Older Workers

Individuals in the labor market who are typically considered to be near the latter part of their careers, often due to age.

Single Workers

Workers who are not only unmarried but also may represent sole earners in their households or individual contributors in the workforce.

Wage Level

The average rate of pay for workers or employees within a specific area or sector.