Examlex
Which of the following strategies was followed by Amazon's founder?
Price
Price is the amount of money that must be paid to acquire a good or service.
Consumer Surplus
The gap between what consumers are ready and able to spend for a good or service and the actual amount they pay.
Willingness to Pay
The maximum amount an individual is prepared to expend on a good or service, reflecting the value they place on it.
Consumer Surplus
The discrepancy between the total sum consumers are prepared and capable of spending on a product or service and what they end up spending.
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