How Does Cinematch Offer Netflix Additional Operational Advantages for the DVD-By-Mail

question 49

Multiple Choice

How does Cinematch offer Netflix additional operational advantages for the DVD-by-mail business?

• A) Cinematch offers alternate recommendations of movies based on critical acclaim and box office performance parameters.
• B) Cinematch is linked to warehouses and recommends movies that are likely to be in stock.
• C) Cinematch is often used by movie studios to plan movie scripts based on user preferences.
• D) Cinematch is a source of additional revenue to Netflix as a marketing tool for recommending newly-released movies.
• E) Netflix leases the Cinematch collaborative filtering software to smaller firms at a fee, withholding the valuable user ratings.

---

Definitions:

Vestibule

An entrance or enclosed area just inside the entrance of a building, or, in anatomy, a cavity, chamber, or channel opening into another cavity, especially of the ear, nose, or mouth.

Romberg Test

A neurological test that assesses the sense of balance and proprioception, wherein an individual is asked to stand with feet together and eyes closed to detect problems in the vestibular or proprioceptive systems.

Vestibular Apparatus

A complex system within the inner ear that provides information about spatial orientation and balance.

Weber Test

A quick screening test for hearing that involves placing a tuning fork in the center of the forehead to help diagnose unilateral (one-sided) hearing loss.