An Internal Team at Netflix Developed a Prototype Set Top

question 79

Multiple Choice

An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers' television sets. However, the idea of offering it to Netflix customers was dropped because:

• A) the market for online streaming was nascent and unprofitable.
• B) all major US cable firms built Netflix streaming into their set-top boxes.
• C) the Blu-ray standard requires streaming features, as well.
• D) of the brutally competitive nature of the consumer electronics business.
• E) the entire software team was recruited by TiVo after LinkedIn made it easy to target and poach rival talent.

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