Zara's Staff Members Regularly Collect Data from Customers at Its

question 21

Multiple Choice

Zara's staff members regularly collect data from customers at its stores. This data is used to:

• A) decide the designs and styles of Zara's products for the next few seasons.
• B) determine the in-store soundtrack and layout.
• C) inform designers on customer preferences and staff on store sales results.
• D) determine where future Zara stores should be located.
• E) identify the products that customers would like to buy through discounted sales.

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Definitions:

Contingency Plan

A strategy or plan developed to take into account possible future events or circumstances, usually in the context of risk management.

Financial Projections

Estimates of a company's future financial performance, including income, expenses, and cash flow.

Chain of Command

The hierarchy within an organization that establishes the authority and responsibility relationships among employees.

Fastest Growth

The highest rate of expansion in size, production, or market share experienced by an entity over a specific period.